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about 2 hours ago
•Source:www.billboard.com

BTS Takes Over Las Vegas: Samsung Galaxy Activation and 'Arirang' World Tour

BTS's 'Arirang' world tour sparks city-wide activations in Las Vegas, including a Samsung Galaxy experience and exclusive ARIH food collaborations.

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BTS Takes Over Las Vegas: Samsung Galaxy Activation and 'Arirang' World Tour

Las Vegas goes all-in for BTS, as the Bangtan Boys' four-night stint at Allegiant Stadium (May 23, 24, 27, and 28) transforms the city into a K-pop paradise.

Landmarks like the Luxor Hotel and Harry Reid International Airport tower radiate in red, the signature color of the group’s "Arirang" era. "BTS THE CITY" takes over, offering exclusive afterparties, themed hotel experiences, and an Arte Museum exhibition.

It's been four years since BTS last embarked on a world tour. With all seven members completing their mandatory South Korean military service between December 2022 and June 2025, this reunion marks a highly anticipated moment in pop music. Their new studio album ARIRANG, released on March 20, is fueling a tour projected to exceed $500 million in ticket sales, drawing over 3 million fans across 85 dates.
BTS x Samsung Professional ImageBTS x Samsung Professional Image

Samsung is capitalizing on the "Arirang World Tour" with its "Samsung Galaxy x BTS World Tour Arirang" experience at Allegiant Stadium. This activation showcases the Samsung Galaxy S26 Ultra, offering six interactive touchpoints highlighting the phone's camera capabilities. Features like Nightography Video mode and Photo Assist are tailored for the concert environment.

This collaboration isn't new; BTS has previously starred in Samsung campaigns and Suga remixed "Over the Horizon" for Samsung's Unpacked 2021 event.

Beyond the stadium, BTS's Las Vegas takeover extends to the food and beverage brand ARIH, co-created with the group. The brand features Korean-Western fusion noodles, biotic sodas, and postbiotic energy drinks in seven flavors.

					<img srcset="https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg 1500w, https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?resize=150,150 150w, https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?resize=300,300 300w" width="" height="" data-lazy-sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw" data-lazy-srcset="https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg 1500w, https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?resize=150,150 150w, https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?resize=300,300 300w" alt="ARIH Noodles 4-Pack (Truffle Bulgogi)" data-lazy-src="https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?w=1024" src="https://www.billboard.com/wp-content/uploads/2026/05/arih-bts.jpg?w=1024" decoding="async">
		

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				ARIH Noodles 4-Pack (Truffle Bulgogi)
	


	ARIH describes this &ldquo;truffle bulgogi&rdquo; flavor as a &ldquo;Western-Korean&rdquo; fusion.	

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ARIH offers immersive experiences across Las Vegas, including the ARIH Zone at The Forum Shops at Caesars Palace, featuring photo opportunities, games, and samples. Tasting bars, food trucks, and live cooking stations are also available at select locations, including Allegiant Stadium's Lot G.

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