Jeremy Sirota Joins Suno as Chief Commercial Officer, a Bold Move in Generative AI Music
Jeremy Sirota, former CEO of Merlin, takes on the role of Chief Commercial Officer at Suno, signaling a significant push in the generative AI music space. He will be responsible for leading Suno's commercial strategy, music industry relationships...
The generative AI music company, Suno, has appointed Jeremy Sirota as its new Chief Commercial Officer. Sirota's responsibilities will encompass leading Suno’s commercial strategy, forging relationships within the music industry, establishing platform partnerships, and developing enterprise solutions. He will report directly to CEO and co-founder Mikey Shulman.
This announcement follows Sirota's recent departure from his position as CEO of Merlin, an organization that represents thousands of independent labels and distributors in digital licensing negotiations. During his six-year tenure at Merlin, Sirota reportedly scaled annual revenue from $900 million to $1.8 billion. Notably, he also spearheaded what is believed to be the first generative AI music licensing deal with ElevenLabs in September, alongside Kobalt on the publishing side.
In a recent Billboard interview discussing his departure from Merlin, Sirota shared his insights on generative AI.
“When we first started seeing AI come up more and more in conversations, I just knew right then that [generative AI] was going to be a thing,” Sirota said in December. “This was going to be a tsunami. We had to get ready to dance with discomfort.”
Sirota's professional background includes roles at Meta on its music team, Warner Music Group as a record executive, and Morrison Foerster as a technology lawyer. His career has consistently focused on building partnerships at the intersection of music and technology.
“Jeremy is a rare leader who has spent his career working to improve every side of the music business – for fans, artists, music rightsholders, and platforms,” says Shulman. “What truly sets him apart is his ability to build what doesn’t yet exist, finding opportunity where others see obstacles and bringing all sides with him. That mindset will help craft a better future of music for all, and I couldn’t be more excited to have him join Suno.”
“I have deep respect for music and the role it plays in our lives,” adds Sirota. “What excites me about Suno is the opportunity to shape a future where music becomes more interactive and integrated into people’s daily lives. Throughout my career, I’ve seen and helped navigate pivotal moments when technology redefined the music industry. Each chapter has expanded opportunity in ways few initially imagined. Suno is building new layers of creativity and connectivity that didn’t exist before, and I’m energized to help bring that vision to life alongside the industry.”
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