The Beatles' Iconic Savile Row Studio to Open as Official Fan Experience in 2027

Apple Corps Ltd. is set to launch The Beatles at 3 Savile Row, an immersive fan experience, in London by 2027. The Mayfair address, a key location in The Beatles' history, served as one of Apple Corps' original headquarters in the 1960s. It was within these walls that Let It Be was recorded, and famously, it hosted the band’s last public performance on its rooftop on January 30, 1969.
The Beatles

The Beatles at 3 Savile Row will span seven floors, offering unprecedented access to Apple Corps’ archives. Visitors can anticipate rotating exhibitions, a dedicated fan store, and a meticulous recreation of the original recording studio where Let It Be came to life. The experience will also allow fans to relive the legendary rooftop concert, immortalized in Peter Jackson’s 2021 documentary series, Get Back.

"It was such a trip to get back to 3 Savile Row recently and have a look around," Paul McCartney shared in a statement. "There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready."

Ringo Starr echoed the sentiment, stating, "Wow, it’s like coming home."

Apple Corps’ CEO Tom Greene added, "We’re thrilled to bring Apple Corps back to its spiritual home and give the Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969."

Further details, including the official opening date, will be revealed in the coming months. Eager fans can sign up for updates here.

The impromptu rooftop concert on 3 Savile Row, part of the Let It Be sessions, saw The Beatles, joined by keyboardist Billy Preston, perform a 42-minute set. Playing five new songs, the performance drew crowds to the streets and nearby rooftops, eventually prompting intervention from the London Met Police due to noise complaints. Footage from this iconic event was featured in the Beatles’ 1970 documentary film Let It Be and later in Jackson’s Get Back miniseries.

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