VIZUAL Records Bolsters Roster with Regional Mexican Music Powerhouses

Independent powerhouse VIZUAL has significantly expanded its roster, welcoming Omar Ruiz, Kevin Ortiz, Grupo H-100, and Luis Coronel. This strategic move underscores the company's commitment to Regional Mexican music and its ambition to broaden its influence across the United States and Mexico.

"This isn’t about adding names — it’s about aligning careers that already have cultural and commercial weight, and building what comes next,” stated Victor Zambrano, CEO of VIZUAL, highlighting the company's vision.

Omar Ruiz, a prolific singer-songwriter hailing from Nogales Sonora and based in L.A., boasts over one million monthly Spotify listeners. His impact on the contemporary corridos scene is undeniable, with over 340 songs recorded. Notably, his 2014 hit “El Quesito” climbed into the top 10 of Hot Regional Mexican Songs and entered the Hot Latin Songs chart. He has also collaborated with genre giants like Gerardo Ortiz and Fuerza Regida.

Kevin Ortiz, originating from Pasadena, Calif., has garnered nearly 400,000 monthly Spotify streams and has collaborated with high-profile artists such as Maluma and Gerardo Ortiz. Recently, he joined forces with Grupo Los Muchachos for the popular accordion-driven track “Corridos Chingones.”

Grupo H-100, a seasoned band from Culiacán, Sinaloa, commands nearly half a million monthly Spotify listeners, fueled by hit singles like “Nada Que Hacer” and “Blindajes Peña.”
Grupo H100

Completing the impressive lineup, Luis Coronel has been a prominent figure in the industry for over a decade. His album Tu Dueño (2014) achieved significant success, peaking on the Top Latin Albums chart and earning him the Billboard Latin Music Award for Artist of the Year, New, in 2014. In 2025, he released a series of singles, including “Corrido de Ortega” with D-Tek, “Sufro” with Jonatan Sanchez, and “Aprender Amar” with Clemente 72.

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