Bad Bunny Breaks Streaming Records After Super Bowl LX Performance

February has been a whirlwind month for Bad Bunny, marked by unprecedented achievements. He kicked off the month by snagging three Grammy Awards, including Album of the Year for Debí Tirar Más Fotos, a historic win as the first Spanish-language album to claim the top prize. Then, on February 8th, he headlined the Super Bowl LX halftime show, further amplifying his global reach and influence.

This powerful combination of events culminated in the single largest global streaming week of his career.

According to Luminate, Bad Bunny's catalog garnered a staggering 1.431 billion streams in the week ending February 12th. This represents an impressive 85% surge from the previous week's 773.6 million, which itself saw a 27% increase from the week before (609.1 million). Overall, the Grammys and Super Bowl exposure resulted in a 135% boost to his catalog worldwide (February 6-12 vs. January 23-29).

This 1.4 billion milestone surpasses any single week in Bad Bunny's career. His previous peak was just under 1.4 billion (1.388 billion) during the debut week of his album Un Verano Sin Ti (week ending May 12, 2022).

Notably, Bad Bunny's second, third, and fourth-highest streaming weeks also coincided with album releases. Besides Un Verano Sin Ti's debut, he reached 1.261 billion streams in the week ending January 16, 2025, the first full week after Debí Tirar Más Fotos release. The release week for Nadie Sabe Lo Que Va a Pasar Mañana (October 13-19, 2023) generated 1.132 billion streams. This recent surge marks the sixth time Bad Bunny's catalog has exceeded 1 billion weekly global streams.

This post-Super Bowl week isn't just a personal best for Bad Bunny; it's the highest weekly global streaming count achieved by any male artist, any primarily Spanish-language artist, and any artist other than Taylor Swift (based on Luminate's global streaming data dating back to January 4, 2019).

Taylor Swift holds the overall record with 2.3 billion streams upon the release of The Tortured Poets Department (April 19-25, 2024). She also surpassed Bad Bunny's 1.4 billion mark with the debut weeks of Midnights, 1989 (Taylor’s Version), and The Life of a Showgirl. Only Swift, Bad Bunny, and Drake have crossed the billion-stream threshold in a single week. (Ariana Grande came close with 998.2 million, February 8-14, 2019, driven by her album Thank U, Next.)

Driving Bad Bunny's impressive week is the track “DtMF,” which reclaimed the top spot on the Billboard Global 200 after 55 weeks (dated February 1, 2025). This is the longest gap between No. 1s in the chart's six-year history, even surpassing Mariah Carey's annual resurgence with “All I Want For Christmas Is You.”

Moreover, “DtMF” reached No. 1 on the Billboard Global Excl. U.S. chart and the Billboard Hot 100, becoming the first Spanish-language song to simultaneously lead all three charts. The global charts were established three years after Luis Fonsi and Daddy Yankee's “Despacito,” featuring Justin Bieber (2017), topped the Hot 100. Bad Bunny dominated the entire top five of this week’s Global 200 and the top three spots on Global Excl. U.S.

“DtMF” also topped the Billboard Canadian Hot 100, Billboard Italy Hot 100, and 14 of Billboard’s Hits of the World charts, spanning Asia, Europe, and South America.

Of Bad Bunny's 1.431 billion streams (February 6-12), 493.9 million originated from the United States, and 937.1 million came from outside the U.S. This breaks down to 34.5% domestic and 65.5% international, compared to 28% and 72% the previous week, and 21% and 79% the week before. The Grammys and the Super Bowl caused streams to surge worldwide, but the U.S. saw a more significant increase.

The combined effect of these events resulted in unprecedented consumption for Bad Bunny, mirroring a similar phenomenon last year. Kendrick Lamar, following a high-profile feud with Drake and the success of his album GNX, achieved significant Grammy wins (Record and Song of the Year for “Not Like Us”) and headlined the Super Bowl LIX halftime show. His streams also surged (weekly gains of 15% and 88%), propelling him back to No. 1 on the Billboard 200 and Hot 100.

However, Lamar's post-Super Bowl streams peaked at 758 million in the week ending February 13, 2025, just over half of Bad Bunny's comparable numbers. Bad Bunny surpassed Lamar by 27% in U.S. streams and 153% outside the U.S. during their respective post-Super Bowl weeks.

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