Beyond the Stage: BTS Unveils ARIH, a New Food and Beverage Line

Global superstars BTS are expanding their empire into the culinary world with ARIH, a new line of Korean-inspired snacks and beverages now available at Walmart.

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Beyond the Stage: BTS Unveils ARIH, a New Food and Beverage Line

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When they’re not busy releasing music, fan-favorite K-pop superstars BTS are keeping themselves busy by venturing into the world of snacks and beverages.

With a world tour underway and the release of their latest album, the Billboard 200-topping ARIRANG, BTS are now shaking up the culinary world with ARIH, a food and beverage brand available nationwide at Walmart. The brand was developed with help from your favorite idols and aims to bring traditional South Korean flavors to a Western audience. The new line includes soup-less noodles called Modern Noodles in packages and cups for on-the-go slurping, along with uniquely flavored dual-biotic sodas and postbiotic energy drinks.

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The members’ input was incorporated into the brand name, flavors and package design, culminating in a line that we’re sure ARMY will love. In a press release sent to ShopBillboard, the members of BTS shared their favorite flavors from the line. There are seven flavors of the Modern Noodles, and they are priced at $8.77 for a four-pack and $3.32 in a singular pack. RM is said to like the Gochujang Butter flavor, which is a mix of dairy and the savory-sweet tang of gochujang, which is fermented pepper paste used in lots of traditional South Korean dishes.

Jimin likes the Vongole style, a riff on a classic Italian dish that features clams steamed with garlic and olive oil, while V enjoys the Truffle Bulgogi and Soy Sauce Butter flavors. If you didn’t know, bulgogi is a thinly sliced beef marinated in a sweet and savory sauce. These noodles can be prepared in a microwave for convenience or boiled in a pot. The choice is yours.

The postbiotic energy drink is said to be a zero-sugar option packed with 100mg of natural caffeine. These drinks are said to provide steady focus without a caffeine crash. They are lightly carbonated and supposedly good for your gut health, hence the postbiotic claim. In simple terms, these post- and prebiotics are fibers that help feed your gut’s bacteria, aiding in digestion. You can buy a four-pack for $8.77 or a single can for $2.28. Suga and J-Hope are fans of the Orange Hour flavor, while Jung Kook likes tangy Lemon Crest. Jin favors the Tropical Wave flavor, which is supposed to taste like tropical fruit. There are seven flavors available as of now.

The dual biotic sodas are similar to the energy drinks in that they are lightly carbonated and they boast prebiotics and postbiotic benefits that are meant to be healthy for your gut. You can buy these sodas in a pack of four for $8.77. As for flavors, there are seven to choose from. Suga enjoys the Positive Orange flavor, while J-Hope likes Red Ruby Galore, which is a grapefruit flavor. Jungkook likes Clear Lemon and Jin favors Peach Mango Horizon.

All of these BTS-approved snacks and beverages can be purchased below.

Shop BTS’ New ARIH Products Below

Where to buy BTS's co-created snack and drink line ARIH online.

ARIH Modern Noodles

Created by BTS, these ARIH Modern Noodles come in a slew of flavors, including Black Pepper Tteokbokki, Soy Sauce Butter and Spicy Seaweed. Each box comes with four packets of noodles.
Where to buy BTS's co-created snack and drink line ARIH online.

ARIH Modern Soup-Less Noodles in Cup-Form

These are BTS’ ARIH Modern Noodles, but in cup form. These soup-less noodles come in seven flavors.
Where to buy BTS's co-created snack and drink line ARIH online.

ARIH Postbiotic Energy Drink

Need a boost? This ARIH Postbiotic Energy Drink, created by BTS, features 100mg of natural caffeine and comes in seven flavors.
Where to buy BTS's co-created snack and drink line ARIH online.

ARIH Dual Biotic Soda

This is a pack of four 12-oz sodas created by BTS. These Dual Biotic sodas come in seven different flavors.

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