BTS's Comeback Concert Sparks HYBE Stock Dip, But Experts Predict Massive Profit Surge
Despite a dip in HYBE's stock following BTS's highly anticipated comeback concert in Seoul, analysts forecast a tenfold increase in profits by 2026, fueled by their upcoming world tour and continued partnerships.
Shares in HYBE experienced a drop after BTS's long-awaited comeback show last week, but projections indicate profits are set to increase tenfold in 2026.
The K-pop giants made their highly anticipated comeback with a free concert in Gwanghwamun Square in Seoul, marking the first performance with all seven members since their hiatus in 2022 due to mandatory military service.
The event served as a warm-up for the group's sold-out, 82-date tour and was livestreamed to over 190 countries on Netflix. While predictions estimated 250,000 fans, the actual attendance was roughly 104,000, according to BBC News.
Leading up to the show, HYBE shares had risen in anticipation of the comeback and the new BTS album ‘Arirang’. However, on Monday, March 23, shares reportedly dropped by 15.5 percent following the concert.
Despite the lower-than-expected turnout, the BTS comeback still set a record as the largest public concert in South Korea, surpassing PSY's 2012 performance at Seoul City Hall.
Speculation suggests the reduced turnout was due to strict crowd control measures implemented for safety.
HYBE issued an official statement apologizing for disruptions caused by the show, emphasizing their efforts to ensure fan and public safety.
“We would like to sincerely apologise to those who commute through Gwanghwamun Square and everyone who experienced inconvenience in their precious personal schedules or daily routines,” they said (via BandWagon). “Because we absolutely needed to ensure the safety of this event that was receiving attention from all over the world, we inevitably had to implement certain measures.”
The live show featured new tracks from their ‘Arirang’ album, including ‘Body to Body’, ‘Hooligan’, ‘2.0’, and ‘Like Animals’. RM performed seated for much of the set after spraining his ankle in rehearsals.
RM Seated During Performance
NH Investment & Securities researcher Lee Hwa-jeong predicts a significant profit increase for HYBE, driven by their upcoming world tour.
In a statement (via MSN), she said: “This year, HYBE’s sales are projected to reach 4.2 trillion Korean won, with an operating profit of 533.9 billion Korean won. This marks a nearly tenfold rebound compared to last year.”
The BTS and Netflix partnership continues on March 27 with the premiere of a new documentary, BTS: The Return. Directed by Bao Nguyen (The Stringer, The Greatest Night In Pop), the film offers a behind-the-scenes look at the seven members reuniting after military service in Los Angeles to work on ‘Arirang’.
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