Travis Scott's Empire: USC Launches Course on Cactus Jack
The University of Southern California's Annenberg School for Communication and Journalism is launching a new course, "The Creative Enterprise - Learning From Cactus Jack," dissecting the rapper's influence and business ventures.
It seems that university courses dedicated to contemporary musicians are becoming more popular. Travis Scott is the latest artist to be honored with a college course. "The Creative Enterprise - Learning From Cactus Jack" is a new class at the University Of Southern California's Annenberg School For Communication And Journalism. It will broadly examine how the rapper/producer/business mogul built recognition through his Cactus Jack imprint and other ventures.
Travis Scott
USC Annenberg announced the course on Instagram:
> A one-of-a-kind course with unprecedented access to the creative ecosystem built around artist Travis Scott, taught by award-winning and Grammy-nominated scholar Josh Kun.
> Students will step inside a real-time creative enterprise — exploring how ideas move from concept to global impact across music, fashion, media and beyond. From record-breaking tours to category-shifting collaborations, the course unpacks the systems, strategy and decision-making behind one of the most influential cultural platforms today.
> Through weekly conversations with leaders across the extended Cactus Jack network, students gain direct insight into how creative work is built, scaled and sustained at the highest level.
Other universities have integrated contemporary music into their curriculum. Last spring, Yale offered a class about Beyoncé. Stanford has hosted a class about Taylor Swift, and a professor at Georgia Regents University once built an English course around Kendrick Lamar's good kid, m.A.A.d city.
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