Bad Bunny Prepares for Super Bowl LX Halftime Show: 'I Want People to Feel It'
Bad Bunny shares his mindset and vision for the Apple Music Super Bowl LX Halftime Show, emphasizing feeling and connection over spectacle.
Bad Bunny is prioritizing emotion and connection as he gears up to headline the Apple Music Super Bowl LX Halftime Show.
In a recent interview with Access Hollywood’s Scott Evans, the global icon, whose full name is Benito Antonio Martínez Ocasio, discussed his approach to the highly anticipated performance. He also reflected on his journey to the world's biggest stage.
"I just want to be there,” Bad Bunny said, expressing his anticipation. “I’m just ready to do it. I want to feel it. I want people to watch it and enjoy it.”
Selecting the setlist proved challenging. “That was tough,” he admitted. “Even for my shows on tour, it’s hard to pick 30 or 40 songs. So imagine for 30 minutes. It was very hard. The selection process was very intense.”
Rather than simply playing his hits, Bad Bunny is approaching the show as a storytelling opportunity. “I had a vision about the story, the mood, and the feelings that I want to put on that show,” he explained. “I want people to feel happiness and joy. I want to make people dance. I want to make them feel proud and think that everything is possible.”
The interview also touched on Bad Bunny’s life a decade ago, when he was working at a grocery store while making beats. He says that experience continues to shape his perspective.
“That’s true. I was working in a grocery store, making beats at the same time,” he said. “Broke, with a lot of dreams and goals. And now I’m still dreaming. I’m still enjoying this. I’m still doing this with the same passion and the same love as the first day, before I got popular or successful.”
When he got the call confirming his Super Bowl performance, Bad Bunny was at the gym. He kept the news secret at first. “Nobody,” he said when asked who he told first. “Not even my mom and dad. I always keep everything secret until I know it’s official.”
Fresh off the 2026 Grammy Awards, where he won three more awards, Bad Bunny also recounted a memorable moment with Lady Gaga. “She said, ‘I love you,’” he recalled. “And I was like, ‘I love you too.’ I always get very emotional when I see her. I admire her a lot.”
As for his goals for the performance, Bad Bunny wants to be remembered as authentic. “That I’m an honest artist. That I’m myself. That I don’t act to be anything that I’m not,” he said. “That I’m proud of who I am and where I come from. The music is universal. You can connect heart to heart with a song, even without lyrics.”
He added, “I’m just a normal guy that makes music.”
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8, during Super Bowl LX, airing on NBC and Peacock.
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