Conan Gray Enlists Brandon Creed's Good World Management for Next Chapter
Pop sensation Conan Gray has signed with Brandon Creed’s Good World Management, joining a roster of top-tier talent as he gears up for his 'Wishbone' world tour.
Conan Gray is embarking on a new chapter in his career, signing with Brandon Creed’s Good World Management. This move places him alongside a star-studded roster including Charli XCX, Troye Sivan, Ariana Grande, Demi Lovato, Mark Ronson, and Role Model. The news was initially reported by HITS.
Gray was previously under the guidance of Colette Patnaude Nelson and Eddie Wintle of Expand Entertainment, who discovered him as a high schooler on YouTube. He secured a record deal with Republic in 2018 and has since risen to prominence as a chart-topping pop artist.
His debut album, Kid Krow, released in 2020, featured breakout hits like “Heather” and “Maniac.” He collaborated with Dan Nigro (known for his work with Olivia Rodrigo) on the project, who continues to be a key songwriter and producer for Gray.
Subsequent releases included Superache in 2022 and Found Heaven in 2024, but it was Gray’s 2025 album, Wishbone, that propelled him to the top of the charts. The album debuted at No. 1 on Billboard’s Top Album Sales chart and No. 3 on the Billboard 200, marking his highest-charting entry on the latter.
Gray expressed his excitement about Wishbone, stating he felt immense freedom while writing the lyrics. The album featured the hit “Vodka Cranberry,” which peaked at No. 19 on Billboard‘s Pop Airplay chart.
Come February, Gray will be hitting the road for his Wishbone world tour, promising fans an unforgettable experience.
Creed established Good World in August 2023 and was named Billboard’s Manager of the Year at the start of 2025. He emphasized his commitment to maintaining their current trajectory, focusing on continued success and growth for his clients.
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